Helping ESS “Own It” in the Hiring Game

Results

Recruiting the Next Generation of Employee-Owners

When you’re 100% employee-owned, filling jobs is the table stakes of recruiting. The real challenge is bringing in future owners. We helped Emery Sapp & Sons (ESS) sharpen their hiring game by leaning into their biggest advantage: an ESOP structure that turns employees into stakeholders.

The result is a people-focused, powerhouse website designed to attract the right talent, boost their digital hiring efforts, and cement their place as an industry leader.

Workshop

Uncovering ESS’s Hiring Edge

To understand what sets ESS apart as an employer, we went straight to the source. A deep dive into employee insights, from anonymous surveys to hands-on workshops, gave us a real look at their culture and hiring challenges. We used the actionable intel we gained to help position ESS as the employee-owned contractor, committed to changing lives through employee ownership.

“Being able to partner with someone who truly does know our industry — who understands the various roles we’re trying to recruit, where they are, and how we can message to them — is invaluable.”
Jessica Bukowski, Marketing Manager at Emery Sapp & Sons

Media & production

Showing the People Who Power ESS

With a clear direction in place, our media team hit the ground running. We captured the grit, skill, and pride of ESS’s employee-owners—the ones who make the company what it is. 20 high-impact videos and a library of 350+ sharp, story-driven images helped bring their brand to life.

Website

Building an Industry-Leading Website

ESS needed more than a digital brochure. They needed a hiring powerhouse. We delivered a 300+ page website packed with compelling storytelling, seamless UX, and real-world SEO firepower. With 60 unique page designs and 600+ redirects, this site was built to work.

{{project-video}}

Engagement

Making It Interactive

A custom-built careers quiz helps candidates figure out where they fit, guiding them through experience level, skills, and travel preferences to land on a role that makes sense. Because finding the right people starts with giving them the right tools.

Recruiting & Hiring

Targeted, No-BS Hiring pages

To cut through the noise, we developed role-specific pages that laid it all out—what the job is, what it pays, and why it’s worth it. No fluff, just straight talk, clear calls-to-action, and an easy path to apply. Because the right people don’t need convincing, they need a clear path to the right opportunity.