Who We Serve
Serving Essential Industries That Build, Power, and Sustain Communities
FieldWrk partners with hardworking companies in essential industries across the U.S. and Canada to help tell their stories, strengthen their businesses, and grow their reputations.
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Industry Expertise Meets Real-World Impact
For more than six years, FieldWrk has committed exclusively to serving the essential industries that keep society and our communities running. From California to Maine, we’ve partnered with century-old contracting firms, family-owned businesses, and ambitious newcomers in construction, infrastructure, energy, and waste management.
Our understanding of the culture, work, and high stakes of your business drives every aspect of our approach to help you solve the most pressing industry challenges. With FieldWrk, you gain a partner that knows your world, and more importantly, knows how to make your brand work for you.
We’ve Been Around the Block
Great brands are built in the field. We’ve had the chance to visit hundreds of job sites, met with countless employees, and witnessed some of the most impressive companies in action.
Average Days Spent in the Field Annually
Brand & Culture Workshops Facilitated
Safety Incidents on Jobsites
Industries We Serve
Heavy Civil Construction
From large-scale, multi-state infrastructure contractors to roadwork specialists and subs, FieldWrk has helped dozens of leading heavy civil experts create brands that unite their people and solidify their market position. We simplify communication, showcase project expertise, and highlight the people that make your work possible — building a reputation that works as hard as your teams do.
Waste Management
Waste management companies face a unique and urgent set of challenges: recruiting skilled workers in an overlooked industry, communicating sustainability efforts, and connecting with local communities. FieldWrk helps brands in the waste management space turn challenges into stories that resonate, showcasing the people, processes, and impact that make your work essential.
Energy & Utility Infrastructure
Trust, safety, and regulatory compliance are non-negotiables in the energy and utility sectors. No agency understands the stakes of your industry better than FieldWrk. We help brands in these markets communicate clearly, build credibility, and attract top talent. Every brand and campaign project remains focused on reinforcing reliability and highlighting the hardworking people who power essential services.
Materials & Aggregates
In an industry traditionally driven by material pricing, where every ton of gravel or load of stone can look the same, companies need a brand that stands out. FieldWrk helps brand and market aggregate companies to help highlight their reliability, expertise, and the value of their products, so customers know exactly who they’re working with and purchasing from.
Heavy Highway, Roadbuilding & Asphalt Paving
When massive road projects are your specialty, the challenge of making your brand feel human and personal can be difficult. FieldWrk has partnered with dozens of our nation’s leading road construction companies to showcase the people, precision, and expertise behind their work. The results are some of the most authentic, recognizable brands anywhere in the industry.
Demolition
Our demolition partners are experts at carefully taking down old, outdated, and unsafe structures to make way for something better. Rebranding is no different. FieldWrk helps demolition contractors showcase their expertise, safety record, and reliability, creating a new or updated brand that’s fresh and built to last for years to come.
Mining
Mining experts know there’s more to their work than just digging. It's about precision, safety, and the people who make it happen. FieldWrk partners with mining companies to uncover their core culture and bring it to the surface. Our branding and marketing experts work with national mining companies to highlight the legacy, expertise, and teams that unearth society’s most essential natural resources.
Heavy Equipment Dealers
Heavy equipment dealers need more than great inventory and machinery to stand out. They need a brand that gets noticed and a compelling, consistent message of what sets their teams apart. FieldWrk has partnered with multiple leading equipment dealers to craft brands that cut deeper than equipment specs to drive leads, attract top talent, and showcase the service culture behind their machines.
Design & Engineering
Our engineering clients are experts in highly technical, precise, and complex projects. But the language they use to communicate engineering solutions doesn’t always translate to effective branding and marketing. FieldWrk helps engineering experts tap the emotional core of their business and simplify their message to communicate
Who We Partner Best With
FieldWrk isn’t a perfect match for every company — and that’s intentional. We do our best work with organizations that value their people, see marketing as a long-term investment, and want a partner who understands their industry.
- Employ between 100 and 2,500 team members.
- Are people-focused (often building strong ownership cultures or structured as ESOPs).
- Have at least one marketing point of contact — even if that person wears multiple hats.
- Are ready to invest in consistent branding and marketing, not just a quick fix.
- Value partnership, trust, and long-term growth over short-term fixes.
- Self-perform the majority of their services.
We’re probably not the right partner if...
- You see marketing as a one-time expense instead of an ongoing investment.
- You’re only looking for a quick fix to fill short-term gaps.
- You don’t have an internal point of contact to champion and implement marketing efforts.
- Brand reputation and perception aren’t priorities for your leadership team.
- You're a software company that operates outside of our industry
Proven Results Across Industries
Ready to Elevate Your Brand?
If your company operates in an essential industry and needs help standing out against your competitors, let’s talk. We’ll dig into your challenges and recommend branding and marketing solutions tailored to your specific industry and needs.